Billionaire 29-year-old Facebook founder Mark become's a stars in Mobile World Congress, the mobile industry's biggest fair on Monday, fresh from his $19 billion (14-billion-euro) takeover of smartphone messenger WhatsApp.
The keynote speaker on the opening day of the February 24-27 MWC in Barcelona, Zuckerberg has come a long way in
the mobile world in a short time.
When Facebook sold its shares to the public in an initial public offering in May 2012,
"it literally had no mobile advertising revenues," said Eden Zoller, analyst at the research house Ovum.
But the social network - boasting more than 1.2 billion members - quickly repaired its strategy.
By the end of 2013, mobile devices accounted for 53% of Facebook's advertising revenue,
bringing in $1.2 billion in the last quarter and more than $3 billion over the whole year.
"It can't be complacent. On the mobile front it is particularly important. Consumers have an increasing number of social media and social messaging alternatives to Facebook."
The company still has a weak point, however, she added: its failure to carve out a strong position in mobile payment systems, which are expected to show strong growth in the next few years.
Nonetheless, Facebook is clearly building a base for further revenue growth.
On Wednesday, the social network announced its takeover WhatsApp, which followed last year smaller purchase of online photograph-sharing site Instagram.
The keynote speaker on the opening day of the February 24-27 MWC in Barcelona, Zuckerberg has come a long way in
the mobile world in a short time.
When Facebook sold its shares to the public in an initial public offering in May 2012,
"it literally had no mobile advertising revenues," said Eden Zoller, analyst at the research house Ovum.
But the social network - boasting more than 1.2 billion members - quickly repaired its strategy.
By the end of 2013, mobile devices accounted for 53% of Facebook's advertising revenue,
bringing in $1.2 billion in the last quarter and more than $3 billion over the whole year.
"It can't be complacent. On the mobile front it is particularly important. Consumers have an increasing number of social media and social messaging alternatives to Facebook."
The company still has a weak point, however, she added: its failure to carve out a strong position in mobile payment systems, which are expected to show strong growth in the next few years.
Nonetheless, Facebook is clearly building a base for further revenue growth.
On Wednesday, the social network announced its takeover WhatsApp, which followed last year smaller purchase of online photograph-sharing site Instagram.
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