On-page Search engine optimization

A list of common mistakes to look out for with regard to on-page SEO.
A list of old-school SEO on-page tactics that the search engines are now able to recognise .

On-Page SEO Checklist:

• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Avoid spammy SEO tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking 

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