Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, event or blog. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, Facebook and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Here are six Social SEO tips you can easily start implementing today:
1. Build links by making your content share-able
A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank. Likes, comments, +1s, repins, re tweets, etc., all play into the weight given to your links.
2. Make Social Sharing Easy
Getting people to share your content on Facebook, Twitter, Pinterest, Google+ and other networks connects your brand to the wider social web, which allows your message to potentially reach thousands of prospects.
3. Measure Social Media Performance
Whatever your goal, measure! Measuring and analyzing your efforts are key to having effective SEO tactics. When you track and analyze what’s working, you can focus on the things that matter. These very instructive posts will start you off on the right foot.
4. Use Pinterest
An easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.
Additionally, you can customize the pin’s link and point people back to your website or blog—further increasing the opportunity for your content to rank higher in a SERP.
5. whats app
share links on whats app group.
6. Sign up for Google+ and spend 10-minutes a day on it
No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customized links within your profile, you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google+ page, you’ll be more likely to appear within Google’s SERP.
Here are some common mistakes to avoid:
Improving your SEO takes time and SERP changes don’t happen overnight. Always be as descriptive as you can and keep your info up to date. Ultimately, as a small business owner you shouldn’t obsess over SEO. Instead, focus on providing a WOW! experience for your customers and your business will benefit through natural word-of-mouth.
Here are six Social SEO tips you can easily start implementing today:
1. Build links by making your content share-able
A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank. Likes, comments, +1s, repins, re tweets, etc., all play into the weight given to your links.
2. Make Social Sharing Easy
Getting people to share your content on Facebook, Twitter, Pinterest, Google+ and other networks connects your brand to the wider social web, which allows your message to potentially reach thousands of prospects.
3. Measure Social Media Performance
Whatever your goal, measure! Measuring and analyzing your efforts are key to having effective SEO tactics. When you track and analyze what’s working, you can focus on the things that matter. These very instructive posts will start you off on the right foot.
4. Use Pinterest
An easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.
Additionally, you can customize the pin’s link and point people back to your website or blog—further increasing the opportunity for your content to rank higher in a SERP.
5. whats app
share links on whats app group.
6. Sign up for Google+ and spend 10-minutes a day on it
No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customized links within your profile, you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google+ page, you’ll be more likely to appear within Google’s SERP.
Here are some common mistakes to avoid:
- Not making your business’s social media sites public.
- Creating a Facebook Profile instead of a Facebook page.
- Not customizing your Facebook URL.
- Not using your business’s name as your Facebook Page name or Twitter name.
- Uploading images to your social channels with file names such as: Photo1 —images with meaningful file names can help you rank better.
Keep this in mind regarding Social SEO
Improving your SEO takes time and SERP changes don’t happen overnight. Always be as descriptive as you can and keep your info up to date. Ultimately, as a small business owner you shouldn’t obsess over SEO. Instead, focus on providing a WOW! experience for your customers and your business will benefit through natural word-of-mouth.
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