If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation
1. Focus on the Long Tail
If you are a new site, it can be difficult to go after popular keywords right away. I find it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well. To help with this, I recommend a tool called HitTail, which drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic.
2. Stick Around
The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. Starting a blog or churning out a bunch of articles is all fine and good, but keeping those activities going for years as opposed to months (or weeks) makes a huge difference.
3. Use Google's Keyword Tool
Use Google's Keyword Tool to find long-tail keywords that are not as competitive, then structure some content around those. If you are in a competitive niche, this is a way you can start building up some small recurring traffic and engage your users.
4. Don't Try to Outsmart Google
Gaming Google's system might work temporarily, but it is not a good strategy for the long haul. To increase organic search traffic, produce top-notch content that's relevant to what your users might be searching. Check the Google Keyword Tool to make sure you're using the correct terminology that the general public is using when they're searching.
5. Think of SEO as an Opportunity to Create Value
SEO isn't a game. At least it's not a game that you'll win in the long run if you think of it as a game. Create content that readers find valuable and Google will deem search-worthy. Visitors are more likely to share content that they enjoyed reading and will stay on your site longer, while bloggers and the media might use your site as a reference, which means more organic links.
6. Decrease Bounce Rate
If there is one thing search engines hate, it is a high bounce rate. Check your keywords for this, and optimize those pages to reduce your bounce rate. Search engines will love you for it.
7. Create a Community
Increasing Google traffic is all about answering questions your community finds important. You need to become the authority in your niche. Have your community ask you questions, and you'll be well on your way to providing high-quality, valuable and useful content. That's what Google cares about. When you provide answers to your community's questions, Google will rank your site well for many keyword terms you wouldn't have been able to think of on your own. You create loyalty in your community and rank well in Google at the same time. That's a win-win.
.
0 comments:
Post a Comment