Every website wants and needs traffic. There are no two ways about this. Whether it is a landing page for a retail site or a business’ main website, getting people to visit it is important or else there is no point in keeping it online. There are several ways in which you can work towards generating the traffic volume you want for your website. The three top methods or rather the three kings of internet marketing are SMM, SEO and PPC. Each of the methods has the capacity to drive a larger volume of traffic to your website. However, what most people don’t know is which one among the three is the best.
- Social Media Marketing (SMM) – social media marketing refers to using social media websites, including social networks to market your business and its website.
- Search Engine Optimization (SEO) – SEO is the technique used to get a website to the top of the search engine rankings.
- Pay per Click (PPC) - PPC involves placing ads across the internet and getting people to click through to your website through them.
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